Privacy Policy & SMS Terms
Effective Date: August 24, 2026
Alvarado Paint & Hardware, Inc. (“Alvarado Paint & Hardware,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, communicate with us, purchase or attempt to purchase products or services, request information, or interact with us by telephone, email, SMS, or MMS text message.
This policy also includes the terms governing our SMS and MMS text messaging communications.
1. Personal Information We Collect
We may collect information that you voluntarily provide to us, including:
Name
Business or company name
Billing address
Shipping or delivery address
Mailing address
Email address
Telephone or mobile phone number
Customer or account information
Order, quote, product, delivery, and transaction information
Payment-related information necessary to process a transaction
Photos, documents, or other information you send to us by text message, email, website form, or other communication
Information submitted when requesting customer service, requesting a quote, placing or attempting to place an order, opening an account, or otherwise communicating with us
When you make or attempt to make a purchase through our website, we may collect information such as your name, billing address, shipping address, email address, telephone number, order information, payment status, and other information necessary to process or fulfill the transaction.
Payment information may be processed by third-party payment processors or financial institutions. We do not necessarily receive or store complete payment-card information processed by those third parties.
Device and Website Usage Information
When you visit our website, we may automatically collect certain information about your device and how you interact with the website, including:
IP address
Web browser type
Device type
Operating system
Time zone
Internet service provider
Cookies stored on your device
Pages or products viewed
Referring websites
Exit pages
Search terms that referred you to our website
Date and time stamps
Information about how you browse and interact with the website
We may collect this information through technologies including cookies, log files, web beacons, tags, pixels, analytics tools, and similar technologies.
For purposes of this Privacy Policy, personal information may include both information you directly provide to us and information collected automatically when you interact with our website.
2. How We Use Your Information
We may use information we collect to:
Respond to customer questions and requests
Provide quotes, pricing, product information, and product availability
Help identify paint, hardware, tools, plumbing products, parts, materials, supplies, or other items from customer descriptions or photographs
Process and fulfill orders
Arrange shipping
Coordinate pickups and deliveries
Provide invoices and order confirmations
Process payments
Handle returns, exchanges, and customer-service matters
Maintain customer and business account records
Communicate regarding orders, accounts, products, or services
Respond to SMS, MMS, email, telephone, and website inquiries
Send communications that a customer has requested or consented to receive
Screen transactions and activity for potential risk or fraud
Maintain and improve the security of our website and business systems
Analyze how customers browse and interact with our website
Improve and optimize our website, products, services, and customer experience
Evaluate website traffic and performance
Measure the effectiveness of marketing or advertising campaigns
Provide information about our products or services when consistent with your preferences and applicable law
Comply with applicable legal, regulatory, tax, accounting, and recordkeeping requirements
3. Sharing of Information
We do not sell personal information for monetary compensation.
We may disclose information to service providers that assist us with business operations, including:
Website hosting and maintenance
Payment processing
Communications and messaging services
Shipping and order fulfillment
Information technology
Analytics
Accounting
Fraud prevention
Customer service
Marketing or advertising services where permitted by applicable law
Other services performed on our behalf
These service providers may receive information only as reasonably necessary to perform services for us and are subject to their own contractual and legal obligations.
We may also disclose information when required by applicable law, regulation, subpoena, court order, legal process, or governmental request, or when reasonably necessary to protect the rights, property, security, or safety of Alvarado Paint & Hardware, our customers, employees, or others.
Mobile Information and Text Messaging Privacy
Mobile information will not be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
Contact information collected in connection with our SMS or MMS messaging program will not be sold or shared with third parties for their own text messaging, marketing, or promotional purposes.
4. SMS and MMS Text Messaging Terms
Alvarado Paint & Hardware SMS Program
Alvarado Paint & Hardware, Inc. provides SMS and MMS text messaging as a convenient way for customers to communicate with our business.
After opting in to receive text messages, initiating a text conversation with us, or otherwise providing appropriate consent, you may receive messages from Alvarado Paint & Hardware concerning:
Customer-service questions and responses
Paint, hardware, tool, plumbing, product, or part identification
Product inquiries and product availability
Quotes and pricing requests
Order status and order-related communications
Pickup or delivery coordination
Account-related questions
Customer-service follow-ups
Photos or other information relating to products, parts, materials, supplies, orders, or customer requests
Other service-related communications that you request or consent to receive
Message frequency may vary.
Consent to receive text messages is not a condition of purchasing goods or services from Alvarado Paint & Hardware.
Opting Out
If you wish to be removed from receiving future communications, you can opt out by texting STOP.
You can cancel the SMS service at any time by replying STOP to a message from us.
After you send STOP, we may send you an SMS message confirming that you have been unsubscribed. After this confirmation, you will no longer receive SMS messages from us unless you subsequently initiate another conversation or opt in again.
If you wish to receive text messages again in the future, you may opt in again or initiate a new text conversation with us.
Help
If you are experiencing issues with our messaging program, reply HELP for assistance.
You may also contact Alvarado Paint & Hardware directly:
Phone: (213) 382-1305
Email: aph@alvaradopaint.com
Message and Data Rates
As always, message and data rates may apply for any messages sent to you from us and to us from you. Message frequency may vary. If you have any questions about your text plan or data plan, it is best to contact your wireless provider.
Carrier Responsibility
Carriers are not liable for delayed or undelivered messages.
Delivery of SMS and MMS messages may be affected by your wireless carrier, device, network availability, or other circumstances outside our control.
5. SMS Consent and Opt-In
Alvarado Paint & Hardware, Inc. only sends SMS or MMS messages when permitted by applicable law and when a recipient has provided appropriate consent, initiated a text message conversation with us, or otherwise requested text-based communication.
Where our website provides an option to consent to text messaging:
Consent to receive text messages will be optional.
SMS consent will not be required to submit a form, request information, obtain a quote, purchase products, or receive services.
Consent to receive text messages will be presented separately from consent to receive telephone calls, email communications, or other forms of communication.
SMS consent will not be combined with consent for other communication methods.
Any checkbox used to provide SMS consent will not be pre-selected and must be affirmatively selected by the user.
The opt-in disclosure will identify Alvarado Paint & Hardware, Inc.
The disclosure will describe the types of text messages the user may receive.
The disclosure will state that message frequency may vary.
The disclosure will state that message and data rates may apply.
The disclosure will provide instructions to text HELP for assistance and STOP to opt out.
Direct links to our Privacy Policy and SMS Terms will be provided at the point where SMS consent is requested.
Providing a mobile telephone number does not, by itself, require a customer to consent to marketing or promotional text messages.
Customers who initiate a text conversation with Alvarado Paint & Hardware may receive responses related to that conversation, including customer-service communications, product information, product or part identification, quotes, order information, photographs, pickup or delivery information, and other requested assistance.
6. Website SMS Opt-In Disclosure
Where an SMS opt-in checkbox is presented on our website, substantially similar language may be used:
“By checking this box, I agree to receive text messages at the number provided from Alvarado Paint & Hardware, Inc. regarding customer service, product inquiries, product or part identification, quotes, orders, pickup or delivery updates, and related requested communications. Message frequency may vary. Message and data rates may apply. Text HELP for help and STOP to opt out. Please review our Privacy Policy and SMS Terms.”
The SMS checkbox is optional and will not be required in order to submit a website form.
7. Email Communications
If you voluntarily subscribe to promotional or informational email communications, we may use your email address to provide information, announcements, offers, or other communications you requested or consented to receive.
You may unsubscribe from marketing emails by using an unsubscribe link contained in the applicable email or by contacting us.
Unsubscribing from promotional communications does not prevent us from sending transactional or customer-service communications related to an order, account, quote, request, or existing business relationship.
8. Purchases and Payment Information
When you make or attempt to make a purchase, we may collect information necessary to process the transaction, including:
Name
Billing address
Shipping or delivery address
Email address
Telephone number
Order information
Transaction information
Payment status
Payment information may be processed by third-party payment processors, credit-card networks, banks, or other financial institutions.
We may receive information necessary to document, process, fulfill, confirm, refund, or otherwise administer a transaction.
Third-party payment processors maintain their own privacy and security practices regarding payment information processed through their systems.
9. Cookies and Website Technologies
Our website may use cookies and similar technologies to help us operate, understand, secure, and improve the website.
These technologies may include:
Cookies
Cookies are data files placed on your device or computer and may include a unique identifier. Cookies may be used to help the website function, remember preferences, understand visitor behavior, and improve the user experience.
You may be able to manage or disable cookies through your browser settings. Disabling certain cookies may affect the functionality of portions of the website.
Log Files
Log files may track actions occurring on the website and collect information such as:
IP address
Browser type
Internet service provider
Referring and exit pages
Date and time stamps
Website activity
Web Beacons, Tags, and Pixels
Web beacons, tags, pixels, and similar electronic technologies may be used to record information about how visitors browse or interact with our website.
Analytics
We may use website analytics tools to better understand how visitors use our website, which pages or products are viewed, where visitors came from, and how users interact with the website.
We may use this information to improve our website and assess the effectiveness of our marketing or advertising efforts.
10. Fraud Prevention and Security
We may use personal, transaction, and device information to detect, investigate, and prevent suspected fraud, misuse, security incidents, or other potentially harmful activity.
We use reasonable administrative, technical, and physical safeguards intended to protect personal information under our control.
However, no method of transmission over the internet or electronic storage can be guaranteed to be completely secure. We cannot guarantee the absolute security of information transmitted through the internet, email, SMS, MMS, or other electronic systems.
11. Data Retention
We may retain personal information for as long as reasonably necessary to:
Fulfill the purposes described in this Privacy Policy
Process and fulfill orders
Provide products and customer service
Maintain transaction and business records
Maintain customer account history
Resolve disputes
Enforce agreements
Prevent fraud
Meet tax, accounting, legal, or regulatory requirements
Protect our legitimate business interests
12. Your Privacy Choices and Rights
Depending on applicable law and where you reside, you may have certain rights regarding your personal information, which may include the ability to request:
Access to certain personal information we maintain about you
Correction of inaccurate personal information
Deletion of certain personal information
Information about how certain personal information is collected or used
You may contact us using the information below to submit a privacy-related request.
We may need to verify your identity before completing certain requests. Some information may be retained where permitted or required by applicable law.
You may opt out of SMS communications at any time by texting STOP.
13. Children's Privacy
Our website, products, and services are intended for a general consumer and business audience and are not directed to children under the age of 13.
We do not knowingly collect personal information from children under 13 through our website.
14. Third-Party Websites and Services
Our website may contain links to third-party websites, payment services, manufacturers, suppliers, social-media platforms, or other online services that we do not own or control.
Those third parties maintain their own privacy practices and policies. We encourage you to review their privacy policies before providing personal information to them.
We are not responsible for the privacy practices, security, content, or operation of third-party websites or services.
15. Changes to This Privacy Policy
We may update this Privacy Policy and SMS Terms periodically to reflect changes in:
Our business practices
Our website or services
Technology
Legal or regulatory requirements
Messaging practices
Privacy or security standards
When changes are made, we may update the effective date shown at the top of this page.
Your continued use of our website or services following an update is subject to the revised policy.
16. Contact Us
If you have questions regarding this Privacy Policy, our SMS program, or how we handle personal information, please contact us:
Alvarado Paint & Hardware, Inc.
915 South Alvarado Street
Los Angeles, CA 90006
Phone: (213) 382-1305
Email: aph@alvaradopaint.com
Website: alvaradohardware.com